Why We Don't Track

At Wobaka we take privacy seriously. We do not track your behavior and use a privacy friendly analytics app¹ that collects minimal data.

For some of you this may seem like common sense. However in today's internet, it's becoming increasingly common for services to track you and sell your data for profit². In other words, if you're not paying for the product, you probably are the product.

As a business I think it's really important to starting paying more attention to this. One way to state the importance of the issue is as Bruce Schneier did in his book Data and Goliath:

"Just as we look back today at the early decades of the industrial age and wonder how our ancestors could have ignored pollution in their rush to build an industrial world, our grandchildren will look back at us during these early decades of the information age and judge us on how we addressed the challenge of data collection and misuse. We should try to make them proud."

I think we have an obligation to think about what kind of future we want, and actively take steps towards it. Especially when we have the power to do so.

Let's be privacy first 🙌

[1] https://simpleanalytics.com
[2] https://www.nytimes.com/2017/04/24/technology/personal-data-firm-slice-unroll-me-backlash-uber.html